Stories tagged
‘richard gordon’

PERA’T PULITIKA 2010 CONSORTIUM

Political Ads of Candidates for President, February 9 to March 8, 2010

Source: Nielsen Media

Read more… | Posted Tuesday, March 16th, 2010
Curious, creative contracts skirt law?

Top 3 bets use up half
of ad caps in 1st month

by Karol Anne M. Ilagan

JUST a mere month into the 90-day official campaign period, three presidential candidates have already used up more than half of their allowed ad airtime in the country’s two top networks.

This is even as data from media monitoring agency Nielsen Media indicate a relatively tempered ad-spending among the candidates, compared to the three months prior to the start of the campaign period.

Read more… | Posted Tuesday, March 16th, 2010
TV spins of top bets ‘not Bible truth’

Credible message, not volume
or value, makes good ‘pol ads’

by Karol M. Ilagan

HE has racked up nearly a billion pesos worth of TV ad spots, by network rate cards, in the last three months alone, but indications are that Nacionalista Party standard bearer Senator Manuel ‘Manny’ Villar Jr. can comfort himself that so far every centavo of that has been money well spent.

Read more… | Posted Wednesday, February 17th, 2010
Pre-campaign clutter or spin central?

War on the air waves: 6 top
bets spend P1-B on ‘pol ads’

by Che de los Reyes

IF the law on campaign spending and political advertising were imposed before the official campaign period began last week, one presidential candidate would have already overspent in the past three months alone, even as he joins four others who would have exceeded the broadcast limit for TV.

Read more… | Posted Tuesday, February 16th, 2010
The mysteries of money & politics

Top bets for president grow
wealth despite poll expenses

by Malou Mangahas

A BILLIONAIRE and four other millionaires lead the pack of those who want to serve as the15th president of the Philippines, all invariably swearing by an anti-poverty platform, and with some purposely harking on their poverty roots to spin and curry favor with majority of voters who are poor.

Read more… | Posted Sunday, February 7th, 2010
The Campaign

Campaigning, Filipino style

by Vinia M. Datinguinoo and Avigail Olarte

10 GIMMICKS PRACTICED BY NATURAL-BORN POLITICIANS
Candidates use humor and hand signals, symbols and slogans to sell themselves.

Read more… | Posted Saturday, May 1st, 2004

| Newer Entries »