Source: Nielsen Media
JUST a mere month into the 90-day official campaign period, three presidential candidates have already used up more than half of their allowed ad airtime in the country’s two top networks.
This is even as data from media monitoring agency Nielsen Media indicate a relatively tempered ad-spending among the candidates, compared to the three months prior to the start of the campaign period.
HE has racked up nearly a billion pesos worth of TV ad spots, by network rate cards, in the last three months alone, but indications are that Nacionalista Party standard bearer Senator Manuel ‘Manny’ Villar Jr. can comfort himself that so far every centavo of that has been money well spent.
IF the law on campaign spending and political advertising were imposed before the official campaign period began last week, one presidential candidate would have already overspent in the past three months alone, even as he joins four others who would have exceeded the broadcast limit for TV.
A BILLIONAIRE and four other millionaires lead the pack of those who want to serve as the15th president of the Philippines, all invariably swearing by an anti-poverty platform, and with some purposely harking on their poverty roots to spin and curry favor with majority of voters who are poor.
10 GIMMICKS PRACTICED BY NATURAL-BORN POLITICIANS
Candidates use humor and hand signals, symbols and slogans to sell themselves.
© 1989–2022 All rights reserved. Philippine Center for Investigative Journalism.