Battle of the billboards

For lack of words, I can only come up with one befitting the mmda or whatever the name of that agency responsible for transportation regulations. Impotent. Granted, the LGU is responsible for issuing advertising permits, but if safety to the motoring public is jeopardize, the Transportation authority has the power to override or cancel such permit. Passing the buck is what everybody good at. It should have been established from the beginning, before one billboard rise up, all the guidelines and all rules pertaining to such form of advertising, not after all were up- obstructing the skyline, hazard to both motorists and pedestrians. Now, why do you need a national law pertaining to traffic rules? Sen. Defensor introducing the Bill? All you should do is for the MMDA (or agency responsible) to recommend or submit rules and enact them into law. Next time do it before the storm. Has nobody ever think of the future?

Outdoor billboard advertising would only be effective for seven (7) seconds! Unlike radio, you can deliver your ad campaign in 15, 30.45, or 60 seconds in radio ad..

Outdoor billboarders would claim, they have the clients’ money’s worth! no question, part of ethics.

However, in terms of reach, broadcast media has it! whether one accepts it or not. Radio can even reach the hinterlands, where there would be no conspicuous place for a billboard!

Billboards could only reach “supposed” clients by seven (7) seconds while driving edsa, and the questioned guadalupe, where billboarders compete for space!!!! for normal people, given the benefit of the doubt, masaya! marami nakikita! But for motorists? ligaw ang mata. Much more, baka ma-aksidente pa!

So, did the clusters of billboards along guadalupe helped their clients? of course, the accounts or the media buyers would say yes. How effective? please ask MMDA. How many motor accidents happened in the area that, advertisers or clients who approved of putting their billlboard along guadalupe would agree?

Even if Sen. Santiago would harp on scrapping outdoor advertising along edsa, there will still be other areas to clutter ads through billboards! Outdoor ads will be most effective during elections!

We are not privy to put outdoor advertising biz people out of business. Outdoor advertising is good, however, it was not as big as in the past, that would distort motorists’ road view? perhaps, they would say economics.

In the food business, when economy is bad, yes, you can still eat the same soul-searching food that you want. But on a smaller scale. When you used to get that food in big platter, expect your favorite dish in a “platito” when economy is bad.

Now, going back to outdoor, the reason why they would want a 150 x360 measurement, it’s because of wanting to be noticed. In outdoor, nowadays, I challenge billboarders, when you use 30 x 60, you would say that your campaign won’t work. That’s how they are thinking now. Sorry for the pros.

So, it becomes the motorists’ problem. ma-aksidente kayo dyan, wla sila pakialam, basta bayad ang space for one or two years!:)

Boils down to morality… Let the priests or any religious devotee, challenge it. Sana wag na si Mike Velarde, Ely Soriano or kung sino pa ang gusto dalhin ang buhay na kaluluwa sa langit, na sa akala nila, ay sila ang may karapatan! sa ingles pa, self-righteous people! or Not the militant groups, coz, they are in politics or system of gov’t (eklat), but lost it in politics.

Hay naku, it’s a long way of battle! lahat matatalino na ngayon. pero, sana, gamitin ang talino sa ikabubuti ng kabataan, huwag sana namang gamitin ang kabataan sa kausa na, kalalakihan at iiwan lang…

oh, isa pa! it’s a misnomer when it was said that billboard is cheaper than the broadcast media! For media buyers, they know for a fact that broadcast media has the reach, where billboards cannot! Try putting a billboard somewhere where there is no traffic? or busy road? will they satisfy their client? Unlike the broadcast media, so long as one has a radio or a tv set, it will reach the boondocks!:) peace to my outdoor business colleague…

Yes, I mentioned these “billboards” in my ‘things to do’ if I became President.

Thanks PCIJ for addressing this. Thus far, all of my visitors from out of town have made negative comments about these billboards. One even said, “Are these billboards a way to distract the population from the real problems of the country?”

It’s true, times are tough. Given what little choice we have everyday, most would rather look at celebrities up in the sky than a dirty kid inhaling the smog from post World War II jeeps and buses. These billboards seem to also take our eyes away from the crumbling and neglected architecture of the city–the lack of planning and apathy.

All I can really say, to be politically correct: Follow the procedures and due process of the law to take these billboards down as a step toward a “rebirth” of Manila.

However, knowing the above will never happen in my lifetime, I hope militant citizens spray-paint and vandalize these hideous billboards or even burn them down.

Outdoor Advertising is no politics! Please, let’s not associate it to politics! It’s a battlefield where the pie, space, is getting thinner in Metro Manila. Why, Guadalupe, where you see a lot of humongous billboards?! Ask Binay, that’s where these billboarders get their permits to put one billboard up! Let’s be objective for once, please.

ONE MORE THING THESE BILLBOARDS BECOME, LITERALLY, A JUMPING GROUND FOR OUR HOPELESS AND DISGRUNTLED KABABAYANS WHO WANTED TO END THEIR MISERABLE LIVES!.

NO NEED TO GO TO AYALA AVE. OR EDSA SHRINE TO VOICED OUT YOUR FRUSTRATIIONS. JUST CLIMB UP IN ANY BILLBOARDS IN EDSA AND WALLLAHHH…… YOUR AN INSTANT CELEBRITY!!!.

Without a doubt the biggest advertisers in the whole Archipelago are Smart and Globe, who are about to roll out the hottest money making idea: 3G

The European Union made $100 billion auctioning of their 3G frequency space to eager telecommunications giants. Even Indonesia just made $500 million auctioning of a couple thousand Megahertz’s worth of electromagnetic spectrum.

Why are Smart and Globe getting it for free? And why isn’t Media talking it up? Ahem.

Cellphones are the leading cause of electromagnetic pollution of the atmosphere that belongs to everyone, not just Smart and Globe and the advertising agencies and newspapers and mass media that feeds off of them. Cellphones are proven traffic hazards. They cause destruction and death!” There are also issues regarding the cartelized high cost, aesthetics, offensive content, and and brain cancer safety.”

Manila and the Philippines are like one giant Microwave Soup because of the 20 million cellphones and thousands of cell sites and transceivers in operation. Whenever you make a voice call it’s like holding up a lil microwave oven to your ear and brain cells.

Oh you only text? Well, remember that even Marie Curie died of Cancer of the Hands 35 years after first handling radium, pretty little rocks that also made nice fluorescences in the dark.

Di naman kasi puwedeng ihiwalay pa ang mga pulitiko sa outdoor advertising. Kasi ang mga pulitiko ay beneficiaries, o client, ng outdoor advertising…

I just hope that media buyers of advertising agencies must read all comments herein expressed, so that they will re-assess their “buying” strategies not only confined to billboards!

For the information of frequent visitors here in this blog, after an advertising seminar was held recently, advertising agencies were able to convince their clients that billboards is in. It’s the “future” of advertising. So, there you go people, that explains the clutters of billboards.

Ad agencies have perennially sidetracked other forms of advertising like; Radio & print. Television ads complement billboards now.

Kapag radio spots na pag-uusapan, kadalasan sasabihin ng ahensya, walang budget nakalaan sa radyo, kaunting meron sa print,at todo-bigay sa billboard! Yan ngayon ang resulta na nakikita natin sa kalsada. Accident-prone, lalo na yung electronic media sa guadalupe, nakakasilaw sa sobrang liwanag sa gabi… marami nang mga naaksidente sa tulay ng guadalupe. Kasi nga, sympre, mga driver ng trucks, manunuod muna habang nagmamaneho…matter of seconds… Ka-blog!!!! bangga!!!

Except for the incident that a billboard fell over and affected MRT, I personally never heard of such accident(s) that the driver actually stated that the cause was by staring at a billboard. Seriously, has anyone here heard of such? Puwede pa yung sa mga natisod o bumangga sa ibang tao o mga bagay because they were busy texting while walking sa sidewalk. Suspetsa ko lang eh me personal agenda lang yung mga umaangas o nakikidamay (kuno) sa issue.