Stories tagged
‘agham’

Old-style politics, ads score
win, ruin of party-list groups

IN A move that bewildered political analysts, 66 party-list groups went the way of mainstream political organizations during the three-month campaign period for the recently concluded polls and placed tri-media ads worth a total of P597.54 million, based on data from the media monitoring agency Nielsen.

But some big ad spenders among the party-list groups may be in for a very rude surprise themselves.

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When ads work and don’t

PR EXPERT Jonas Campos observes that one reason that political ads failed to work for some party-list groups is because they used the wrong “channel.”

Campos is not trying to spark yet another network war. Rather, he is referring to party-list group ads that did not carry the organization’s message or advocacy and instead showed the faces of mainstream politicians or carried a major party’s slogan.