Stories tagged
‘cibac’

Old-style politics, ads score
win, ruin of party-list groups

by Karol Anne M. Ilagan

IN A move that bewildered political analysts, 66 party-list groups went the way of mainstream political organizations during the three-month campaign period for the recently concluded polls and placed tri-media ads worth a total of P597.54 million, based on data from the media monitoring agency Nielsen.

But some big ad spenders among the party-list groups may be in for a very rude surprise themselves.

Read more… | Posted Thursday, May 27th, 2010
Sidebar

When ads work and don’t

by Karol Anne Ilagan

PR EXPERT Jonas Campos observes that one reason that political ads failed to work for some party-list groups is because they used the wrong “channel.”

Campos is not trying to spark yet another network war. Rather, he is referring to party-list group ads that did not carry the organization’s message or advocacy and instead showed the faces of mainstream politicians or carried a major party’s slogan.

Read more… | Posted Thursday, May 27th, 2010