The families that endure and survive political upheaval are more likely to be those that have a sustainable economic base to finance their participation in electoral battles. Philippine elections are costly — a congressional campaign in 2004, according to campaign insiders, could have cost up to P30 million in Metro Manila. In rural areas, the price tag is much less: P10 million on average, although campaigns can be run for P3 million or less in smaller districts where the competition is not too intense.
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