Stories tagged
‘gibo teodoro’

TV spins of top bets ‘not Bible truth’

Credible message, not volume
or value, makes good ‘pol ads’

by Karol M. Ilagan

HE has racked up nearly a billion pesos worth of TV ad spots, by network rate cards, in the last three months alone, but indications are that Nacionalista Party standard bearer Senator Manuel ‘Manny’ Villar Jr. can comfort himself that so far every centavo of that has been money well spent.

Read more… | Posted Wednesday, February 17th, 2010
Pre-campaign clutter or spin central?

War on the air waves: 6 top
bets spend P1-B on ‘pol ads’

by Che de los Reyes

IF the law on campaign spending and political advertising were imposed before the official campaign period began last week, one presidential candidate would have already overspent in the past three months alone, even as he joins four others who would have exceeded the broadcast limit for TV.

Read more… | Posted Tuesday, February 16th, 2010