PR EXPERT Jonas Campos observes that one reason that political ads failed to work for some party-list groups is because they used the wrong “channel.”
Campos is not trying to spark yet another network war. Rather, he is referring to party-list group ads that did not carry the organization’s message or advocacy and instead showed the faces of mainstream politicians or carried a major party’s slogan.
For a certain generation, re-elected Senator Juan Ponce Enrile will always be known as the former martial law administrator and the inveterate coup plotter. But for the 2010 elections, Enrile won on a campaign pitch that he is a man committed to the text generation.
“Gusto ko, happy ka!” Enrile declared in campaign advertisements.
TWENTY YEARS ago, at the height of the people power revolt, Imelda Marcos, then holed up in Malacañang with her anxious family and a phalanx of remaining loyal troops, contemplated the possibility of her imminent, and vertiginous, fall. At about the same time, Cory Aquino, who had returned to Manila after taking shelter in a Carmelite convent in Cebu when the uprising broke out, was insisting to worried family and friends that she should join the throng that had gathered at Edsa despite the security problems that would pose.
HE BEGAN the military undertaking that developed into the first Philippine People Power, but Juan Ponce Enrile has vowed never again to unseat a sitting president with the help of the military. This was what he told opponents of President Joseph Estrada when they asked him to join Edsa Dos in 2001.
10 GIMMICKS PRACTICED BY NATURAL-BORN POLITICIANS
Candidates use humor and hand signals, symbols and slogans to sell themselves.
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