Stories tagged
‘manila bulletin’

GMA supporters outspent rivals in the battle of the ads, but did they win it?

SUPPORTERS of President Gloria Macapagal-Arroyo spent more than P22 million in advertisements in major Manila dailies in the period of just three-and-a-half months since the “Gloriagate” crisis began.

But was it money well spent? Public-relations and advertising experts on both sides of the political divide agree that it is unlikely the ads changed many people’s minds. They were mainly a show of strength.