by Jaileen F. Jimeno and Annie Ruth Sabangan
IT IS the lawyer who knows the law, it is the fisherman who knows how to fish, and it is the architect who knows how to design buildings. So why should voters rely on celebrities in choosing whom to pick as their political leaders?
But perhaps “rely” is too strong a word. Still, there’s no sugarcoating the fact that in this country, celebrity endorsements have helped many a politician win. In far too many cases even, celebrities themselves have been voted into public office with little to show beyond their showbiz credentials.
Sidebar
by Jaemark Tordecilla and Annie Ruth Sabangan
THIS HAS become one star-studded election season, but few are under the delusion that artistas have suddenly been seized by profound political or social consciousness.
Longtime observers of the showbiz industry say it’s really mostly about money. “There’s not much principle involved,” says entertainment columnist Isah Red. “Usually, the talent manager handles the deal so the celebrity endorses (a politician) and there’s quid pro quo. But of course, no one will categorically admit that it’s like that.”
by Karol Anne Ilagan and Malou Mangahas
THE PHILIPPINE PRESS, widely held to be the freest and most rambunctious in Southeast Asia, has no reason to boast and gloat as journalists across the globe observe World Press Freedom Day today.
Aside from the string of unsolved murders of journalists, spotty compliance and outright mockery of the law on the disclosure of statements of assets, liabilities and net worth (SALN) by the country’s justices, lawmakers and executive officials continue to hinder the people’s right to know – ironically this year’s theme in commemorating press freedom.
Our latest offering is a series of stories about the gigs, gimmicks and exploits in college of three candidates for president — the Liberal Party’s Benigno C. Aquino III, the Nacionalista Party’s Manuel B. Villar Jr., and the Lakas-Kampi’s Gilberto C. Teodoro Jr.
These stories were written by communication students who are now working with the PCIJ on internship basis. We sent them out to field to discover how these candidates were like when they were students their age.
Benigno Simeon C. Aquino III
by Camille De Asis, Ivan Lim, and Mark Tare
IN THE SUMMER of 1977, four young students graduating from the Ateneo de Manila high school applied for the Reserve Officers Training Corps (ROTC) program, hoping to become Air Force cadet officers when they start their first year of college in the Ateneo University.
The fact that they wanted to become military cadet officers was in itself unusual; at that time, military training for male students was compulsory, and most students avoided the training like the plague by pulling strings or calling in favors in order to get medical or special exemptions.
by Che delos Reyes
THE HORRIBLY costly air war for the presidency has in recent weeks ceased being the exclusive domain of moneyed politicians and political parties. The new players and big buyers of political advertisements on television are seven apparently cash-rich party-list groups accredited by the Commission on Elections as supposed representatives of the “marginalized” and presumably poor sectors of Philippine society.
Three of the seven groups are neophytes in the electoral arena. How they managed to raise funds to purchase TV ads is just the first mystery.
Presidential campaign: Month 2
by Che de los Reyes
THIS presidential campaign is turning out to be the most expensive yet in Philippine political history, but it is also a story of two extremes – profligacy and penny-pinching on political advertisements by the candidates.
In just the two months since the official campaign period began last February 9, six candidates for president racked up a daily average ad spending total of P10.5 million, or almost P633 million in 60 days. By contrast, the remaining three candidates had a total tri-media ad bill of zero, with data by media monitoring company Nielsen failing to yield a single print or broadcast spot bought by any of them.
Campaign finance on the lam
by Che de los Reyes
THERE are still a few more weeks to go before the May polls, but the Commission on Elections (Comelec) is already busy counting – political ads, that is, not votes.
Election laws put specific caps on campaign expenditures and political ad airtimes, as well as on the size and frequency of printed campaign ads. With political strategists themselves saying that ads account for as much as 70 percent of the campaign expenditure of a candidate running for a national post, the Comelec has been after documents from broadcast and print media outfits that would show just how many – and for how much – ads candidates have been placing with them since the campaign period began on February 9.
Top 2 bets among top 20 RP ‘advertisers’
by Malou C. Mangahas
IT’S A disconcerting paradox to say the least: In their avowed desire to serve in the highest office of the land, the top two candidates for president – Senator Manuel B. Villar Jr. of the Nacionalista Party and Senator Benigno S. Aquino III of the Liberal Party – are now being packaged and sold in the same way profit-driven firms market shampoo, deodorant, toothpaste, diaper, infant formula, noodles, drugs for colds and diarrhea, mobile phone cards, beer, and whiskey.
Death Stars, Sith Lords, black hats lurk
by Ed Lingao
When a supposed Internet screenshot featuring Villar began circulating via email last February, Netizens were uncertain if they should sound the alarm, or just shrug it off as one candidate taking the campaign to an all new level.
This particular screenshot depicted a popular pornographic site. On the left side of the page was a young lady in the act of showing off her bountiful assets. On the right was the now familiar orange banner ad for Villar, with the Nacionalista Party standard bearer flashing a really toothy grin.
