Stories tagged
‘sarah geronimo’

Polls big business for
showbiz endorsers

THIS HAS become one star-studded election season, but few are under the delusion that artistas have suddenly been seized by profound political or social consciousness.

Longtime observers of the showbiz industry say it’s really mostly about money. “There’s not much principle involved,” says entertainment columnist Isah Red. “Usually, the talent manager handles the deal so the celebrity endorses (a politician) and there’s quid pro quo. But of course, no one will categorically admit that it’s like that.”